If someone visits your website and leaves, chances are that he will not return, especially if there is no compelling reason to do so. However, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the point is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You can convert a fraction of your visitors into customers.
Some people may say that creating unique content can keep some visitors come back, but very often, unique content is not the solution. Real long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to turn him into your customer through a simple opt-in mailing list. You do this by asking your visitors name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still keep up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him.
All in all, you want to convert visitors into customers as much as possible and get the potential income you are entitled to reasonable - way, easy to be wise.
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